浅论当代昆曲市场化发展（论文资料）.docVIP

PAGE  PAGE 8 浅论当代昆曲市场化发展 公共事业管理专业学生 王飞 指导教师 伍洁 摘要：本文主要对昆曲市场化发展的现状进行研究分析和深入探讨，研究了昆曲发展的兴衰过程，以及新时期下以《牡丹亭》为代表的昆曲如何复兴。并且结合当前昆曲市场化的发展现状，分析了昆曲市场化发展中存在的问题，笔者认为只有在政府、市场与个人三者之间建立一个有效和谐的机制，使三者相互制约相互影响充分发挥各自的优势，才能更好的开发和保护昆曲市场。并根据昆曲市场化发展的现实情况提出具体对策，只有大力加入现代元素、通过有效手段发展培养潜在的昆曲市场、改变昆曲的传统的平面传播形式并且充分利用明星效应对昆曲进行市场化包装，才能使昆曲市场更好的发展。 关键词：昆曲；昆曲市场；市场化；对策 On Contemporary Market-oriented Development of Kunqu Student majoring in Public Administration WANG Fei Tutor WU Jie Abstract: This paper on the development of Kunqu market research and analysis of the current situation and in-depth study on the development of the rise and fall of Kunqu opera, and the new era of Peony Pavilion as the representative of how the rejuvenation of Kunqu opera. Kunqu Opera and with the current development of market-oriented, market-oriented analysis of the Kunqu Opera in the Development of the problem, I believe that only the government, the market among individuals and the establishment of an effective and harmonious mechanism to control the interaction among each other and give full play Their respective strengths in order to better develop and protect Kunqu market. Kunqu opera and in accordance with the market reality of the development of specific measures, only to join the modern elements, through effective means of cultivating the market potential of Kunqu Opera, Kunqu Opera to change the traditional form of dissemination of the plane and take full advantage of Kunqu opera star effect on the market for packaging, to Kunqu Opera to better market the development. Keywords: Kunqu; Kunqumarket; Market; Countermeasures 我国历史悠久，文化积淀深厚，具有丰富的非物质遗产。昆曲艺术在我国已有600多年的历史，是一种集文学、舞蹈、音乐、戏剧为一体的艺术表演形式，经历代文人艺术家的精雕细琢与发展完善，成为中国古典表演艺术的经典。但是，随着经济发展和社会变革，许多传统和民间文化艺术受到不同程度的冲击和破坏，有的甚至濒临消亡。这不仅是我国面临的问题，也是具有国际性的问题。 昆曲又称昆剧、昆山腔，是中国传统戏曲代表剧种之一，从元末明初形成，已有六百多年的历史了。在世界舞台上、在中国的戏剧艺术史中独树一帜。中国昆曲有着丰厚的文化底蕴，丰富的曲目，多样的调式和风格。中国人的音乐韵律、舞蹈精髓、文学诗性和心灵境界，尽在昆曲之中。昆曲文辞典雅优美