广告翻译的类别和策略.pptVIP

广告翻译的类别和策略 ;直译;Challenge the Limits. 挑战极限(SAMSUNG) Winning the hearts of the world 赢取天下心(Air France法国航空公司) What can be imagined, can be realized. 只要有梦想，万事可成真。（香港电讯） Were Siemens. We can do that. 我们是西门子，我们能办到（Siemens西门子） ;意译;For next generation. 新一代的选择。（Pepsi-cola--百事可乐） Whatever makes you happy. 为您设想周全 让您称心如意 (Credit Suisse) UPS. On time, every time. UPS—准时的典范（UPS--快递） Every time a good time 秒秒钟欢聚欢笑（McDonalds--麦当劳）;创型翻译 / 创译;Connecting People 科技以人为本 (Nokia) The Way Ahead 九铁动力 拓新领域（KCRC九广铁路） It happens at the Hilton 希尔顿酒店有求必应 (Hilton) Its all within your reach 联络世界 触及未来（ATT 电讯）;增补型翻译 ;Elegance is an attitude 优雅态度 真我性格 （Longines--浪琴表） Beyond your imagination 意想不到的天空（Korean Air--大韩航空） Be good to yourself. Fly emirates. 纵爱自己 纵横万里（Emirates--阿联酋航空） Any shape and size to Europe 不同大小各种形状，火速直飞欧（Federal Express--联邦快递）;第二种情况主要是出于中文表达习惯上的考虑。汉语里的四字成语，言简意赅，寓意深长，短短四个字通常能表达丰富的涵义。又由于中国文化人在广告写作或翻译上对这类取之不尽的四字成语情有独钟以及喜欢不时地用点对偶、押韵等修辞技巧，故往往会在完成语义上已经非常完美的译文后会再来点锦上天花（当然有时也不免画蛇添足）﹕增加一个四字成语，使之成为对偶或押韵的句式。 ;Taking the lead in a Digital World 领先数码，超越永恒（SAMSUNG） Prepare to want one 众望所归，翘首以待（Hyundai汽车） We race, you win. 以实战经验，令你一路领前（Ford） Focus on Life 人生难忘片段，永留印记（Olympus相机）;浓缩型翻译 ;If information is power, then inspiration must be the power of our potential. The power that moves us from the systematic to the spontaneous. From ideas to results. At Compaq we believe technology is no longer simply a tool for information. It’s a tool for inspiration. Redefining access. From set time to any time. From one place to a million places. With the touch of a button, we no longer fire-up just our computers, but our imaginations. We’re moving beyond the limitations of Information Technology to a new technology. Welcome to the new IT. Inspiration Technology from Compaq. ;灵感—伟大成就之源 ;不译 ; My way, this is what I create. (Slogan) for life 路，由我闯出来。 Because ENEEERGY is essential and LIFE is precious.(slogan:) Doing what others dare not 能源虽是必需的，但我们更要尊重大自然的生命。 Currently taking on all projects. L