新境界职业英语综合教程2精华版 课件 unit 1.pptVIP

Approaching Workplace;Work in pairs. Talk about what the following products are.;Now discuss the questions below and then report to your class.;2. What price can you guess? Do you think it’s reasonable or too high for you? 3. Where can you buy these products?;4. What does the picture in the center tell us? 5. How does a manufacturer communicate a new product to consumers? ;Workplace Communication; You will hear five statements. Listen to them carefully and match each statement with the corresponding picture.;Listen to the statements again and decide whether these sentences are “Right” or “Wrong”. If there is not enough information to choose “Right” or “Wrong”, choose “Not mentioned”.;3. Siemens runs a promotion on its washing machine offering ￡ 30 cashback. a. Right. b. Wrong. c. Not mentioned. 4. Adidas sells its sportswear products in specialist shops. a. Right. b. Wrong. c. Not mentioned. 5. Coca-Cola launches a lot of new products to boost its sales. a. Right. b. Wrong. c. Not mentioned.;Use the Right Word;1. Volkswagen created a new model of hybrid car that can use either petrol or electricity. 2. Alfa Romeo Company prices its new sports bicycle at $2900. 3. Siemens runs a promotion on its washing machine offering ￡30 cashback. 4. Nike sells its sportswear products in specialist shops. 5. Pepsi launches a lot of advertising campaigns to boost its sales.;;Model Dialogue;Listen to the model dialogue again and check your answers. Then practice the dialogue and try to role-play it with your partner. When you role-play it, you are expected to use the Mind Map below, but do NOT look at the model dialogue.;Back;Jane: Peter, who are the potential customers of our new products? Peter: Em…I think athletes and those who regularly do sports are our target customers. Jane: That’s right. So, what marketing tools