金融资本拥有与草根体育消费.pdfVIP

南京体育学院学报 第 25卷第4期/ Journal of Nanjing Institute of Physical Education Vo1. 25. No .4 1 ·体育社会学 金融资本拥有与草根体育消费 夏翔鹰 摘 要:对草根体育消费进行了引入，提出了草根体育消费的决定因素 金融资本拥有。指出草根体育消费具有扩大内需、推力体育产业发展、 践行全民健身等时代价值;目前的体育发展症结在于草根体育消费匮乏，造成这一现象的困境是可支配消费资本的不足，造成不足源于收入水平相 对低下、政府保障的不到位和体育消费的弹性需求属性;提出确立自下而上的推进取向，提高政府有效体育公共服务供给、发放居民健身卡等推 进草根体育消费的路径。 关键词:草根体育消费;金融资本拥有;消费资本;弹 4性需求 中图分类号 :G80 -05 文献标识码 :A 文章编号: 1008 -1909 (2011 )04 -0073 -03 Financial Capital Have and Grassroots SpOrts Consumption XIA Xiang - ying (Yancheng Institute of Technology , Yancheng 224001 , China) Abstract: The consumption of the introductior of grass - roots sport , grassroots sport consumption made the decision factors - financial capital has. Pointed out that the grass - roots sport consumption has to expand domestic demand , thrust sports industry , and other times the value of fitness to practice; the crux of the cu盯ent grass - roots development of sport consumption , lack of sports , the plight of this phenomenon is the lack of disposable capital spending , resulting from insufficient income levels are relatively low , the govemment is not in place to protect the consumers elasticity of demand and sports properties; proposed the establishment of bottom up approach to promote and improve the supply of public se凹 ices ， the govemment effectively spo巾， fitness cards of residents to promote grass - roots sports consumption path Key words: grass - roots sports consumption; financial capital owned; consumption capital; elasticity of demand 体育产业的发展，成为备受社会关注的热点话题。以健身 娱???、竞赛表演为主的体育消费成为人们关注的热点。 2010 年 1 金融资本、体青消费与草根体育消费 3 月 24 日，国务院办公厅发布了《关于加快发展体育产业的指