7.ArtsEducation艺术教育.PDFVIP

7. Arts Education 藝術教育 7.3 Hong Kong Regional Culture- Communication Design Key Stage 4/Senior Secondary Abstract The project aims to help students to be aware of Hong Kong Culture within their surroundings, so as to strengthen their cultural identity. Students will look at Hong Kong culture in general, and then investigate a particular regional culture, culminating in the production of a promotional brochure. The design of this project shows the cycle of learning, teaching and assessment in the visual arts curriculum. Learning Objectives ? To develop creativity through the study of the cultural characteristics of the selected district and the use of the principles of communication design. ? To apply the concept and processes of communication design and IT skills in the creation of the brochure. ? To appraise their own works and the works of others based on an understanding of regional cultures, use of the principles of communication design, techniques of using computer graphics software and expressive qualities. ? To understand the relationship between culture and the expressiveness and function of art. 71 7.3 Learning and Teaching Processes Discovery Stage ? Using the technique of communication design analysis, the teacher guides students to analyze a TV advertisement and its possible deeper meanings. ? Students, divided into groups, select a TV advertisement and present their analysis in the class. In the QA process, students are encouraged to critique the ideas presented b