英语翻译_广告的翻译.pptVIP

ADVERTISEMENT;The three parts of our project; MAIN CONTENT;The Linguistic Features Of English Advertising;①The Use of Positive adjectives and their Comparative and Superlative Degrees;新恋的爱情最兴高采烈， 长久的爱情最崇高伟大, 强迫的爱情最肮脏不堪, 短暂的爱情最刻骨铭心, 复苏的爱情最娇嫩鲜艳, 真正的爱情最纯洁无暇。（爱情） ;②The Use of Anagrammatic Spelling;translation;Feature 3． Using of acronyms and compound words to save space;; PK player killing ASAP as soon as possible ;;;Feature 4．There are more imperative sentence in advertisement;; Of course, such form can be seen frequently in English advertisement. eg： Come to where the flavor is. Marlboro Country。 translation : 万宝路香烟,追寻牛仔风---西部潇洒走一回。 Comment： the literality is “光临风味独特的地方 ——万宝路世界”. This translation do not give the depth impression ,but according to the specific content of advertising, we will have such a picture in our mind— a man with deeply looking, rough skin and a heroic spirit .so we can make the AD more attractive with using “foreignization translation ” such as “cow boy ” and “the western”. And domestication translation, Such as “潇洒走一回” .;The Character of English Advertisement;英文广告的特点;e.g.2：If you can’t relax here，you can’t relax．（anywhere） 译文：此地不能放松，无处能放松。 ①省略 ②增词;6.常用主动语态和现在时，给人一种直接感，并暗示商品的持久性和永恒性。 e.g.：A Mars a day keeps you work，rest and play. (Mascarpone) 译文：一天一块马斯巧克力，令您精力充沛、生活愉悦。 ①四字短语four word idioms ②该广告套用了英语成语An apple a day keeps the doctor away和All work and no play makes Jack a dull boy．广告中day和play押尾韵。 ..;7. 广告中常使用修辞手段 e.g.1. We take no pride in prejudice. 译文：以公正为荣，视偏见为耻。（双关double meaning） （《泰晤士报》为自己做广告时用的一句妙语，它源于奥斯汀的一部传世名著“Pride and Prejudice”，以标榜自己不偏不倚，主持公道）;e.g.2： We have hidden a garden full of vegetables where you’d never expect. In the pie. 译文：我们在您意想不到的地方藏着整个菜园，就在馅饼里。(夸张hyperbol