外贸英语函电Introduction.ppt

English Correspondence For International Business;Self-introduction;Course introduction ;Business English correspondence Forms: Letters/Telexes/Emails/faxes Purpose: win agreement To get action To build good will To provide information How to achieve the purpose (what we should learn in this subject) Writing format Business incoterms (International Commercial Terms ) Expressing methods and skills ;Gains from the course;Arrangement of the subject;Studying method; The language of old-style business letters is often long and complicated. Such letters are liable to confuse the reader. A confused and over long letter may be put aside until someone explains its meaning, and this may mean delays. Nowadays, more and more people like to do business through a fax machine by sending faxes or even on the Web by sending e-mails. The E-commerce involves offering, ordering, enquiring, payment and complaint etc. But all these are still based on the business letters.;Here are two letters. One is an old-fashioned, pompous style of English, which is too long and complicates the message. The other is in a simple and clear style. ;Old-fashioned Style Dear Sir, I beg to acknowledge receipt of your letter of the 15th inst. in connection with our not clearing our account which was outstanding at the end of June. Simple and Clear Style Dear Sir, I am replying to your letter of 20 July asking us to clear our June balance.; Please accept our profuse apologies. We were unable to settle this matter due to the sudden demise of Mr. Green, our accountant, and as a result were unaware of those accounts which were to be cleared. I apologize for not settling the account sooner, but due to the unfortunate death of Mr. Green, our accountant, we were not able to settle any of our outstanding balances.; We now, however, have managed to trace all our commitments and take pleasure in enclosing our remittance for ￡620 which we trust will settle our indebtedness. Please find enclosed our check for￡6