Arowana into the rice industry the odds geometry-.docVIP

 PAGE \* MERGEFORMAT 9 ‘Arowana’ into the rice industry the odds geometry? During this year’s Mid-Autumn Festival, CCTV compartment separated by seconds Play ‘Arowana’, ‘Fook Lam Moon’, ‘Orchid’, ‘Lu flowers’ oil of advertising, it is said: China’s edible oil market has emerged ‘dragon and tiger fight’ scenes . As the leading small-package edible oil Big Brother ‘Arowana’, it is the cause of a number of domestic edible oil revolution, small packaging born, blend oil and corn oil varieties, to the present ‘1: 1:1 ‘concept,’ Arowana ‘of the various activities have been spectacular, there are those who style dragon. But what is strange is that: ‘Arowana’ owner - Kerry Oils amp;amp; Grains, this year has decided to enter the rice and seasoning industry, but its actions are very secretive. Leaving aside that it is now difficult to see the spices, that is, the operation of the rice trade is also very cautious. First, with oil used to do promotional gifts meters, and then second-tier brand in the local area to do test marketing. Known for its grain and oil sector, status and style, these moves will inevitably make the industry doubt: Arowana do rice processing and sales, attitudes, so why care? Could it be emboldened enough to enter the rice trade market? Or is otherwise good to seek? One might think: a group just for industry, across time, not familiar with the new industries, it is inevitable caution. But Kerry Oils amp;amp; Grains, this problem should not exist. First of all, Kerry Oils amp;amp; Grains the owner is Malaysia’s Kuok Group, which was founded in 1949, based primarily on grain and sugar business has grown. Furthermore, from the ‘Arowana’ in the country begun for its brand, had its plans to expand into the domestic rice market to do the planning, which Kerry Oils amp;amp; Grains the company’s registered name we can see his ambition, Kerry has long been interested in grain and oil China’s rice market to a bright future. The Kerry engaged in rice grain