Appliances to the countryside has accelerated the appliance industry sales channel sink.docVIP

 PAGE \* MERGEFORMAT 9 ‘Appliances to the countryside’ has accelerated the appliance industry sales channel sink Began in December 2007 the ‘appliances to the countryside’ are Shandong, Henan and Sichuan provinces to carry out the process in full swing. Talking about the ‘home appliances to the countryside’ activities in a positive sense, in addition to effectively stimulate the market of the 34 home appliances consumer demand, through farmer-friendly policy to improve the living standards of farmers, etc., it is more important to be hoped that through ‘home appliances under the Township ‘, to accelerate the domestic appliance business sales channels, the pace of the sinking. ‘Sink, and then sink to channel sink to rural areas’, household appliance industry, following the daily chemical and food industries, the 34 huge market potential will enable manufacturers to plan their own have to re-channel strategy. Many domestic appliances business several years ago would have recognized the advantages of flat sales channels, recognized both the breadth and depth to build a sales network, but because of differences in 34 markets, decentralized nature, the brand concept of weakening the characteristics such as household electrical appliance enterprises can not be an urban market channel strategy copied to the 34 urban and rural markets, such as channel service after sinking sinking and so on. From EMKT. victory in the era of marketing for the home appliance enterprises, how to create a highly efficient marketing channel for household electrical appliances in rural areas will become crucial. Industry research data show that in 2008, home appliance domestic demand is expected to grow to reach 80% -100%. The most important battle will come from the 34-line market is expected to 34-line high-growth markets, the market accounted for 10% from 2007 up to 2008 of 30%. To sum up, household appliances industry, there are several channels of sinking modes: 1, the regional dis