Fang Jin-event in the embedded ads Risk Control.docVIP

 PAGE \* MERGEFORMAT 4 ‘Fang Jin-event’ in the embedded ads Risk Control Of the original CCTV ‘Oprah’ Fang Chin, who was suspected of ‘contract fraud’ and Pi Xingju as the recent hot events. Fang Jin authorized to release the solicitor’s statement, he made an explanation on the matter: commitment to drama ‘waiting room’ to play Hualong the implantable ads, but ‘because of the arrangements and schedule of films pre-trial and other reasons, can not by the time the contract play. ‘Hua Fang Jin to recover the advertising investment, the two sides dispute the final Hualong legal action, so with the Fang Jin was arrested this incident. Leaving aside whether the incident was a factor for the fraud aside, from the perspective of embedded ads, said the incident also exposed the operation of the current domestic implanted ads immature status quo. ‘Fang Jin-event’ is not the only ads in dispute because of the implantation of the case, Haiyan companies have invested a ‘five-star hotel’ but also because of the delayed broadcast schedule of a similar upset occurred and eventually was forced to 300,000 The implantable yuan shall be returned to the advertisements Ryan diamonds. Implantable advertising as ad popular models in recent years, more and more welcomed by the advertisers, ‘Fang into the incident’ gave advertisers a reminder once again, we must pay attention to controlling a good implantable advertising operations risk. Fang Jin in the absence and CCTV, Dragon TV broadcast implement the agreement cases, and an implanted advertisers signed up to give advertisers risks. For advertisers, this type of risk can control? Relevant laws and inadequate Law Firm of Beijing Run-chief executive officers, lawyers Wang Jie said: ‘Implantable advertising and production side, television time slots, investors and others have close ties. If the production side, television, investors and other problems in any one part, advertisers are likely to cause the input go down the drain. ‘