Hunger marketing the basic assumption - the operators desire to.docVIP

 PAGE \* MERGEFORMAT 8 ‘Hunger marketing’ the basic assumption - the operator’s desire to Recently, not only Swift, Tiida, the new Odyssey, Chevrolet Epica a serious shortage of new models, and even the Vela and some other ‘veteran’ also hung up ‘no stock’ signs, the whole car City, whom shock, and has incurred some criticism. This article do not intend to comment on this right and wrong, just want to get ‘hungry marketing’ is to give a simple exposition of the basic assumptions. People who desire to animals, and the desire rooted in the social development and human evolution, so that people can never meet their own, which is precisely the use of marketing for the hungry and laid a stable and solid psychological foundation. Montesquieu once said: ‘well-being and happiness is to satisfy human desires the best agents. ‘Can be described as laying bare the secret. Throughout all mortal beings, regardless of work or in life, happiness and joy into everyone’s life and the pursuit of happiness and joy but the breadth of the specific content, form as many as simply too numerous to mention. Nobel laureate in economics, the U.S. economist P * Samuelson have been raised by a well-known formula - ‘well-being of the formula’: happiness = meet / desires. As revealed by the formula in order to maintain ‘happy’ level, in the denominator - ‘Desire’ is hugely magnified when, as a molecule’s ‘meet the’ need to always keep pace with growth, otherwise it will lead to people psychologically unbalanced, which when people will make further efforts to achieve the same amount to maintain ‘happy’ level or seek to go beyond, that is, ‘desire’, once the creation or upgrading, in order to satisfy the desires of the consumer must be followed. Let us rewrite what ‘happiness equation’ form: the desire to meet = * happy. At this point the ‘meet’ shall be by a number of car manufacturers to create the unique nature of the interest (Unique Advantage). Formula may again be rewritten as: U