Lightning action full-Gong Lue - Wanjiale raid stove market.docVIP

 PAGE \* MERGEFORMAT 13 ‘Lightning action ‘ full-Gong Lue - Wanjiale raid stove market Wanjiale heroes are old men? ? ? ‘Wanjiale Le 10000’ This phrase has resounded through the river north and south, that is, many consumers are still so fresh in my memory. However, for various reasons, Wanjiale quiet in the market for many years, people have forgotten will soon be Wanjiale, New competitors have divided Wanjiale market share. Wanjiale really old and it? MACRO can not recover the lost territory? ‘There is no doubt that MACRO is now the future is also the industry leader in gas appliances’. Wanjiale the new leadership says with determination. In order to rebuild the image of Wanjiale leadership, build enterprise’s core competitiveness, Wanjiale brewing new leadership in 2003, with the gas industry, launched a full offensive warfare. Where the first battle playing? After a thorough analysis, Wanjiale new leadership decided to first market to launch a surprise attack in the stove. Because the current Wanjiale gas water heater industry in China’s market position has been first unbreakable, the strength of competitors, not enough to shake its dominance. The Wanjiale stove rarely awareness by consumers, consumers tend to ‘MACRO’ and ‘gas water heater’ together. But they did not know Wanjiale in the stove has a powerful potential. From a technical point of view, gas water heaters and stove have in common, by virtue of the gas water heater in a powerful technology, also has a gas stove Wanjiale advanced technology, and become the national standard drafting unit家用燃气灶 ; from R amp;amp; D capabilities point of view, with nearly 50 people Wanjiale huge R amp;amp; D team, and has the most advanced product testing equipment imported from Japan, every year dozens of new product development capacity of many kinds; from production point of view, Wanjiale stove production line annual capacity of 150 million units, with domestic first-class level. Although the Wanjiale the