Liquor King still king How far-.docVIP

 PAGE \* MERGEFORMAT 24 ‘Liquor King’ still ‘king’ How far? Mention ‘wine king’, we know that is a synonym for Wuliangye. This is not only of its annual sales to more than ‘country liquor’ Maotai four times the number of super-strong 12 years in a row Ranking the highest in the largest Chinese liquor, and its 8 years prior to 2002, the two driving strategic innovation in the whole of China liquor stage an effective revolution in the industry may be aware of the past two years the number of its annual sales and profits and taxes still the biggest industry first, the rate of increase may have been left in the top three in China, famous wines in the top five in 2004, its growth rate came in fourth in 2005 to being fifth competing, and in the profits can benefit far behind Maotai, 2004 and 2005 compared with the previous annual growth rate of profits and taxes Maotai the contrary, in turn, Wuliangye of 3.35 times. Clearly since 2003, Wuliangye vertical development and effective innovation capacity into the confusion and confused. ‘Wine king’ of the ‘crown’ a bit heavy, competition, rapid development of the integration of the brand, so that ‘wine king’ has encountered a very real challenge. 1, ‘wine king’ of the reality of weakness The development of strong sales weak, but seemed rather forcible-feeble. In recent years, a series of marketing from the comparison of indicators shows that this is not sensational, but ‘wine king’ strength has been a strong challenge to more strong brands. A strong ‘country liquor’ The development of a strong ‘wine king’ is so appears to float and paper tiger. 2004 sales compared to Wuliangye Jinxian ‘kingly’: Wuliangye 13.81 billion, Maotai 3.267 billion, the difference 10.543 billion, 4.2 times that Wuliangye is Moutai The amount and rate of growth than the previous year. So that the slow pace of Wuliangye Jinxian: Wuliangye 410 million, an increase of 14.09%; Maotai 693 million. Increase of 28.26%; Maotai Wuliangye increase i