Little guy Sike Robust calcium milk for children face a reshuffle.docVIP

 PAGE \* MERGEFORMAT 9 ‘Little guy’ Sike Robust calcium milk for children face a reshuffle Robust’s’ Lifeline Express’ had once been the industry’s recognized as a model for the operation of sub-brand strategy, but the recent spate of advertising infringement case, bottle packaging violations people exclaimed, ‘Robust flavor drink out of an infringement children ‘. In response, industry professionals to express their views when the view that on the one hand, Zhejiang Food Co., Ltd. Sike Robust little guys, by ‘rotating suction caps’ patent extorted large amounts of compensation, will enable children to calcium milk market, Robust, wa哈哈 Hutch pattern of hegemony has been a small guy to break in one fell swoop, the entire market is facing re-shuffling; the other hand need to reflect, in the intellectual property rights, such as Europe’s third largest food group Danone Robust holding this kind of ‘foreign ‘enterprise, it may not all behave. Cloning ‘little guy’ attracted big trouble Robust launched in 1999, Cyclone lid Health Express calcium milk, but since the launch of the product after the packaging around the patent and advertising lawsuit continued. Little guy, general manager of Zhejiang Pan Du Hua Food Co., Ltd. designed the ‘rotating suction cap’, the State Intellectual Property Office in 1999, with a new patent granted to a matter of fact. After the little guy has spent a lot of publicity, so that the small guy series of fruit milk drinks sales soaring, the market share in Zhejiang and other provinces to enter the top three ranking. In May 1999, the small guy’s survey found that, as a Robust Ruian 18 AD calcium milk market, the overall distribution of Xiu-Qin Zhang, from April 1999 to begin mass distribution of allegedly infringing Robust AD calcium milk packaging. As a result, Pan Du-hua Zhang Xiuqin utility model patent infringement grounds, to the court proceedings. Little guy Youyi the same reason, Guangdong Robust Group Co., Ltd. and Zhongshan