Master in chaos Love puzzled.docVIP

 PAGE \* MERGEFORMAT 6 ‘Master’ in chaos Love puzzled Yesterday, ‘Master’ fell in love with a ‘mineral water’, ‘tea’, ‘cake’, and today they fell in love with a ‘fast-food restaurants’, tomorrow will fall in love with whom? Recent media reports, the Master Plan 10000 in the entire continent to open chain of noodle shops, and McDonald’s or KFC and other Western fast-food entrepreneurs will compete. Master’s ambition is indeed commendable, but the brand strategic management point of view, this is questionable. As we all know, Master since the early 90s of the last century created the instant noodle in mainland China and the cause of 10 years to play the leading role in China From EMKT. the formation of the mainland market leading brand position, so far no one can shake. Master the minds of the vast number of consumers has become a ‘noodle’ is a synonym. In fact, reunification with Taiwan enterprises in the global overall strength is much greater than the Master Kong the top of the new group, but only in the mainland instant noodle market, several rounds of challenges could not shake the Master’s dominance, united not only failed to emulate Master, and its overall even on production and sales dropped to third place. Is not uniform there is no power to shake the status of Master of the boss, but there is no way to alter consumers ‘Master Kong instant noodles brand’ awareness. Master Kong instant noodles was successful, but its success, guilty of biting off more than most Chinese companies seeking large, that by virtue of their existing brand strengths it can. It continues the brand extension into the water and beverage industry. Expanding fast due to the emergence of capital-chain crisis, forced to sell some shares to the Japanese in return for cash flow, from slowly weather the storm. Although the Master Water and drinks so far have earned a one pours, but it does not say that Master Kong instant noodles brand extension into the drink by the act is successf