Northeast wine how to brand the first shot fired-.docVIP

 PAGE \* MERGEFORMAT 11 ‘Northeast wine’ how to brand the first shot fired? ‘Northeast wine’ as the name implies that the three northeastern provinces of white wine, although there is no stand out in this section of the National brand, nor even really selling liquor brands in the three northeast provinces, but as a special family of local wine, which show the special charm and vitality of the market is becoming increasingly strengthened. Northeast of the many liquor brands, almost every prefecture-level real estate market has its own best-selling brand. Harbin has nine-plus-red, Longjiang Long; Qiqihar has Beijing University position; Jiamusi the Northern guests, wine Pa; Shenyang old and Longkou, Crane Township, King dynasty, Nian Wu; Dalian has Yuquan, Golden State, Wang; Changchun Elm Okuma; Tonghua There Hailong major sorghum. In 2006 the overall wine production in the three northeastern provinces, profits, tax rates were increased by 21.41%, 85.39%, 17.74%. The whole industry began to change in the enterprise system, an effective, production, marketing, a certain recovery, large and medium-sized enterprises into the production and marketing are basically balanced, beneficial growth of the new era. However, the overall development of the industry slow, underfunded, strength is not enough to expand production, the pace of market expansion unpleasant. After restructuring, the enterprise, even though from the management to marketing are to be strengthened, in particular, some companies began to have the ability to a new technical innovation investment, the enterprise’s internal strength is enhanced, but its pace of development of the liquor business with other provinces and cities compared to the pace is still very much slow. Northeast liquor companies today can be divided into two types: one is the high-end type, the majority of high-end enterprise-type liquor established businesses, they are dominated by a large number of resources, their capital strength