Felt unknown rain and snow started falling- Wuliangye Jiushi not yet formed a substantial price increase high turbulence.docVIP

 PAGE \* MERGEFORMAT 6 ‘Felt unknown rain and snow started falling’: Wuliangye Jiushi not yet formed a substantial price increase high turbulence December 18 Wuliangye will once again usher in the annual General Assembly of the distributor, while the Moutai will also this year’s Dealer of the General Assembly December 16 -17 days held in Haikou. This coincidence likely outcome is that many dealers would be in open halfway Maotai dealer had to mouth the way to Sichuan Yibin, or simply because the Maotai dealer will send the other rushed to Yibin. Because the distribution Wuliangye businesses, there are many at the same time distribute the Maotai, but some of the performance is not bad. Perhaps, in the face ‘脚踏两只船 ‘ has become a fact of the dealers, who are interested in Moutai test their ‘loyalty’ to enable them to make a kind of their own choice. By so doing, in August replaced with new packaging, followed by another substantial increase in ex-factory price, the first ‘moves’ in Wuliangye Maotai anxiety in a while so that children, despite the Maotai currently taking is ‘to develop their own’ (Maitai General Manager Joe Stock Hung words) ideas and strategies, but in two (in the leading product Maotai, Wuliangye) not yet fully opened significant difference between the Maotai, when there is a gap with rivals, opponents continue to keep a close eye it is very necessary, absolutely not willing Maotai from the liquor with the brand Wuliangye Nanfenbozhong camp is left behind, Maotai people look at it very clear on this point, which is why outsiders view Wuliangye frenzied substantial price increases, Maotai follow-up both decisive and timely, but the words with the dealer to disclose the reason - for a reasonable fare increase. Of course, while here there is a precondition Maotai market manipulation, especially in terms of price control, compared with the Wuliangye there is a gap, in this context, to take one hand and market-based management, brand strategy on th