Podcast - a new platform for niche marketing.doc

 PAGE \* MERGEFORMAT 5 ‘Podcast’ - a new platform for niche marketing You also are enjoying popularity with the influx of people are talking about blog do? Then you have become obsolete. It is ‘podcast’ (Podcasting) is at that time. Podcast (Podcasting) is the English word ‘iPod’ and broadcasters ‘Broadcasting’ combination created a new name, literally, and we can clear this must be the most popular player, the iPod. Netizens can make use of a named ‘iPodder’ of software and integrated MP3 player, the online broadcasts downloaded to your player at any time to listen to, and even produce their own audio programs can be uploaded. Podcasting overturns the passive listening to the radio audience the way, so that the audience to take the initiative for the mass media has brought another revolution. February 12, 2004, ‘Mirror’ is a named ‘hearing revolution: the online radio blossom everywhere’ in the article, the earliest reference to ‘Podcasting’ the concept. In August 2004, but the ‘father of podcasting’ is known as Adam Corey iPod owners mentioned in the description of a ‘podcast’ as available ‘automatic, synchronous, interactive’ etc., and predicts that podcasts will be the end of traditional broadcasting were behind with unlimited business opportunities. Wikipedia has this definition of the current podcast: ‘Podcasting from iPod, meaning both Broadcasting and Webcasting. Podcasts and digital video recorder with a search function similar to Tivo, but podcasting is used for voice program and is currently free of charge. It should be noted, however, the technology of any document can ‘pull’ over, including software updates, pictures and video. ‘The explosive expansion of podcasting According to Feedburner As of May 2, 2005 statistics, the podcast site has more than 5300, six months of the growth rate of 2400%. Market research firm Forrester4 12, according to a new research report ‘the future of digital audio’ predicted that by 2010 there will be 12.3 million