- 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
- 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Price war behind who tears the fly-
PAGE \* MERGEFORMAT 7
‘Price war’ behind who tears the fly?
In the competition for clients of the war, price war is the most business managers in the hands waving weapons. Of course nothing wrong with attractive low price, but the mutual retaliatory price cuts will only bring the whole industry profits declined dramatically.
Today, the U.S. market, companies are afraid of the ‘China price’ - the price of Chinese companies is better than competitors by 30% to 50%. On the contrary, over the past dozen years, the United States and other developed countries, fewer companies than the price war. Coca-Cola and other traditional companies not only price competition, but price increases from time to time. In this regard, Wharton marketing professor Zhang (Z. John Zhang) believes that Western companies and Chinese enterprises are two completely different world. Professor Zhang said that in the West, companies have raised prices to avoid war, because we agreed that the outbreak of a price war would have disastrous consequences for the company and resulted in the failure of managerial rationality.
When the highly competitive and increasingly more intense competition, price cuts is the pattern of corporate breakthrough weapon of choice. In fact, regardless of ‘cheap no good stuff’ to withstand the scrutiny of logic, China’s people are the subconscious with the ‘affordable’ consumer values. In this respect, the price war is popular consumer favorite. Well, break out the price of war, God (consumer) laugh, but who’s tears in the fly? We are all familiar with a comic dialogue - ‘s cloth heads’, which have such an episode: the intense competition in selling to the time when, to 5 hair to five hair, Hen Buneng people to put away white cloth,赔本赚吆喝 also expense.
Unfortunately, selling cloth head this scene played repeatedly in the real world:
There are 30 years of history, Hangzhou everything to produce silk Lee Group, famous for its production of quality silk products most
您可能关注的文档
- 'Green' marketing in progress.doc
- 'HaYao model' of success.doc
- 'HaYao'- victory and defeat with.doc
- 'He (she)' 'it' market treasures.doc
- 'Happy trees' ability to thrive-.doc
- 'Haier Vietnam-made' not surprised.doc
- 'Health Service Supermarket' - the future of family health industry!.doc
- 'Health Pharmacy' - the future of pharmacy marketing the new model.doc
- 'Heart Lord gods' Thinking the occurrence of.doc
- 'Heart' a new economic trend of Moore Show.doc
- 'Pressure' and 'decompression'.doc
- 'Principles of pharmaceutical processes and equipment for' curriculum system of teaching analysis.doc
- 'Prison Break' real masterpiece of marketing communications.doc
- 'Pristine' in your paper in Luoyang.doc
- 'Problem' is the survival of professional managers soil.doc
- 'Procter & Gamble led the' self-help but also save the emporium.doc
- 'Professional' marketing let me how to trust you-.doc
- 'Present edge' wine brand can dream of a round the market-oriented country.doc
- 'Profit theory' Inspiration to Us.doc
- 'Private enterprises in the new 10 Q' and 'disease enterprises portraits'.doc
最近下载
- 传感器技术指导书.doc VIP
- Unit3 Sports and fitness 单元测试 人教版高中英语必修第一册.docx VIP
- 车型EOP管理相关参考内容.docx VIP
- 六年级英语竞赛试题用所给词的正确形式填空练习范本.pdf VIP
- 人教版(2019)高中英语必修第一册 Unit 3 Sports and fitness 知识点详解.doc VIP
- 2024年评职称的专项技术分析报告.pptx VIP
- 音乐就在你心中.ppt VIP
- 高中英语课件(人教版)必修第一册 Unit 3 Sports and Fitness.pptx VIP
- 2024中华人民共和国农村集体经济组织法详细解读课件.pptx VIP
- 面诊、手诊、足诊、耳诊图解教程(价值千元).pptx VIP
文档评论(0)