Push pull art to achieve the ultimate goal of disseminating.docVIP

 PAGE \* MERGEFORMAT 16 ‘Push’ ‘pull’ art to achieve the ultimate goal of disseminating 1. Advertising Communication in the ‘push’ and ‘pull’ the importance of effective integration Most enterprises in commercial advertising, often fix your attention on television, newspapers, radio, magazines and networks, outdoor, etc. Mass advertising media, rather neglected, such as POP, DM and other small minority of the advertising media. As everyone knows, mass advertising media and POP, DM and other advertising media, advertising the same macro-area. If we say that mass advertising media in the advertising area where the macro to ‘push’ advertising, then, POP, DM and other niche advertising media, they belong to the ‘pull’ of the ads. Enterprises need ads for different purposes and different attributes. Both the pursuit of corporate or brand image to shape public service ads or corporate image advertising, there are specifically formulated to contain the competitive advertising competitors, natural dissemination of products also includes product-specific advertising and marketing information, deliver advertising promotions. Whatever the ads, are necessary to spread through advertising media, can play the role of advertising to achieve advertising objectives. Advertising communication is the goal of the ultimate target consumer clusters, while the ultimate goal of advertising communication is to contribute to target consumer clusters of consumer behavior. As we all know, with the increasingly grim situation of advertising competition, a single means of advertising communication presents the marginal effect of decreasing the tendency, even as strong as the television, its advertising effectiveness is also shrinking. In the 21st century era of advertising communication is the integration of a new era of communication, be careful that the spread between the match and complement each other. Looking at the current spread of cases without exception, is to follow the succe