Queer secret weapon.docVIP

 PAGE \* MERGEFORMAT 7 ‘Queer’ secret weapon Coca-Cola introduced the children fruit juice brand ‘Queer’ is the Asian market, Coca-Cola developed a feature fruit juice, the product went on the market, they won the love of kids in Asia, a very popular fruit juice drinks market, wang, invincible, Wherever he went ‘Qoo’ voice of one! In November 1999, ‘Queer’ was successfully developed in Japan in 2000, has been soaring for the third Coca-Cola brands (after following the Coca-Cola and Fanta). In 2001 one after another in South Korea, Singapore, Hong Kong, China Taiwan market, as local consumers favorite fruit juice drinks, by the media called the magic brand; end of that year, in China, Xi’an, Zhengzhou, Hangzhou, after listing three months to complete the the predicted full-year sales; 2002 ‘Queer’ in Guangzhou, Shanghai, Qingdao, Xiamen, Beijing and other cities are all listed, are deeply loved children’s products in short supply. ‘Queer’ Why can drink all the way Veuve Clicquot, successfully capturing children’s beverage market? The secret of its success lies in the role of a successful marketing strategy. The core role of marketing: the role of a sense of Traditional marketing strategies are often named for the product only after the idea of a design, with a view to assisting marketing activities; and ‘queer’ marketing strategy beyond the traditional framework, first the concept of the creation of innovative products under the product spokesperson -- - Taitouwawa cartoon image, cartoon image to promote their products, this is the first time Coca-Cola’s role in marketing strategies adopted by the Chinese, but also the first time the use of cartoon image of the Coca-Cola Company as a product spokesperson. Each person in their daily lives, all the acts intentionally or unintentionally, some capacity to pursue the realization of the role and satisfaction, consumer behavior is no exception, when the brand into consumer self-expression, individuality and psychol