Read Zengguangxianwen Gordon Brand Boulevard Seven- Brand How can it be mountain stream.docVIP

 PAGE \* MERGEFORMAT 7 ‘Read’ Zengguangxianwen ‘ Gordon Brand Boulevard’ Seven: Brand How can it be mountain stream ‘Yi Yi retreat up mountain streams, easy counter easy recovery of small people. ‘ This passage from ‘Zengguangxianwen’ section VI, in modern Chinese say it is easy to easily back up the mountain stream water, and repeatedly volatile is the villain of mind. ‘Zengguangxianwen’ with the mountain streams of water rose Yi Yi Yi back to describe the anti-Yi-fu villain mentality is very appropriate and clever. At the same time this statement is also an objective description of high quality people must practice what they preach, the quality are bad people who are duplicity, capricious. Not difficult to understand, easy to counter-Yi Fu is suspicious of, it is taboo for a man of integrity and life of the taboo. The same is true to shape the brand. If a brand does not count back on its words, speech self-contradictory, incoherently, then the consumers will gradually denied the brand, just as people often will not negate the bad faith of the person. For example, according to a Beijing newspaper had published such a case -- In April 2004, Miss Chang in Beijing, a well-known brand jewelry line purchased a prime ring platinum gold ring. The time of purchase of the jewelry line salesperson commitment rings for life in any one branch for a free repair, electric payments, change rings, cleaning and refurbishment services, but electricity payment services in Beijing do not need to do in Hong Kong, Miss Chang asked whether the fees and charges, salesperson replied that all free of charge. In March 2005, Miss Chang to the store, asking for free cleaning and renovation, business has only promised to clean, non-renovated, because the December 31, 2004 the brand introduced a new provision: those who come to Hong Kong to receive 30 refurbished ring Yuan processing fees and other fees. Adjust the ring mouth, refurbished Gold free of charge only applies within a year.