Sales and Marketing Management- control change or its control.docVIP

 PAGE \* MERGEFORMAT 10 ‘Sales and Marketing Management’: control change or its control Search for change notes - ‘Management Journal Special Report on ‘3 Like an iceberg melting brought about by rapid climate change, ‘Keywords: click’ (Pay Per Click, PPC) also made a global online advertising market, a warm winter. According to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) survey, the third quarter of 2006 U.S. Internet advertising revenues grew 33%, advertisers for network ad spending 4.2 billion U.S. dollars, 2004 the highest growth since the first. EMarketer research also predicts that between 2005 and 2008, online advertising will grow 84%. Online advertising business grew so quickly, the key lies in keyword advertising is rapidly affects the advertising market plate changes, amazing strength. According to ZenithOptimedia (power transmission company) latest report, the global TV advertising to reach its peak in 2006, accounting for 37.9% of the world’s total advertising budget in 2007 only to be declining, down to 37.8%, while the print ads in 2005 reached 29.8% in , and in 2007 slightly decreased to 29.3%. Both the decline of traditional media advertising, are causes of the rise in keyword advertising. Online advertising bubble in the network to play a role in the failure of the most deadly, and now why they became the Web2.0 era of rejuvenation of business marketing magic? Analysis over the past decade, business owners favor online advertising unaffected because, in addition to explosive growth because of the global web, advertisers are a large number of advertisements visibility diluted traditional network banner ads (Banner AD) low-down ad click-through rate (an average of less than 0.1%), for advertisers who far from convincing. When the search engine based on user’s search keywords as a form of advertising, the easily exceed 5% click-through rate, coupled with the use of clicks in a way which will be published than ev