Jun Yue America marketing technique of 4W.docVIP

 PAGE \* MERGEFORMAT 9 ‘Jun Yue America’ marketing technique of 4W Perfect: looms Maintenance: a sound basis Culture: Marketing the basis of Warm: hearts and minds of the The so-called ‘4 w ‘marketing technique, which is the integrated use of Wen (Wen) Xin, Wen (Wen) of Victoria (Wei) protection, End (Wan) means beautiful promotional short, this is Hebei Chun Yue Mei Furniture Co., Ltd. promotional coup. 100 Lenzen Chang, general manager admits: winning modern marketing is that you do not occupy the number of shopping centers, but rather how many of you have occupied the hearts of consumers. Who is in love with customers, with the emotions to occupy the hearts of customers, thus winning the customer’s goodwill and trust, and whoever owns the market. l, a warm home, disagree about are exaggerated Jun Yue beauty competition to emotional marketing tool to introduce a ‘free parking lot’, ‘free shipping into the room’ Dengxiang humane rather high density of services. Inch disabilities in the shopping malls to draw an inch of gold as a ‘service angle’, free of charge to provide consumers with advice, design, maintenance, and other customized services. In October 1994 to launch a massive ‘10000 consumer demand research’ activities, duration up to two weeks. In the same month launched ‘shopping gifts flowers, warm home’ activity, where the United States in the Jun Yue who buy a thousand dollars of furniture, flowers and trees are precious gifts, a large number of Brazilwood, umbrellas Mei Kwai free gifts such as flowers Chinese and foreign luxury, enter 1000 10000 households. Jun Yue Americans who do not produce a cordial, respectful, trustworthy feelings? ‘Shopping gifts flowers, warm home’ activities have brought a series of chain reactions: Some new products, manufacturers have come to the Jun Yue Furniture store to sell products, they offer all sorts of preferential terms, with a view to open outlets in Shijiazhuang; some famous manufacturers to require the