Kentucky brand fried fritters- a beautiful half-breed or a freak-.docVIP

 PAGE \* MERGEFORMAT 8 ‘Kentucky’ brand fried fritters: a beautiful half-breed or a freak? Has been reported recently that Kentucky Fried Chicken before the Spring Festival will be launched at the breakfast time one of the fritters ternary products, has triggered a huge response. If this is not a gimmick, then it would be KFC introduced a product innovation as the basis to accelerate the localization of another major strategic attempt, if so, then ‘Kentucky fried fritters card’ will have a kind of prospects? May wish to make one from a marketing point of view of their analysis. KFC previous core strengths: product and brand uniqueness of the cultural characteristics of Stationed in China since 1987 has been the way Cuichengbazhai KFC has opened in China in order to have more than a single shop in 1000, the basic coverage to China’s secondary cities, it is learned are still a daily rate of expansion of a store. In a certain sense, has become the Western fast food in Kentucky’s representative in China, then the Kentucky rely on that? Marketing from a system perspective, a business or brand’s success lies in its integrated marketing must be strong in the competing products, but enduring, not to be overtaken by competing products, but also need to have a few style unique skill The enterprise’s core competitive advantage. So Kentucky’s core strengths so? Let’s take a look at why consumers go to Kentucky. We know that KFC’s consumer group is mainly the younger generation. Down can be broadly subdivided into three categories: children, students, city employees, (estimated and called Pan-white) Why do children like Kentucky, mainly because there are more tasty KFC fried chicken, hamburgers and other foods, these things usually there is little to eat, so the school holidays with a total greedy with their parents to open Kaihun, Chang Changxian; other is You can also tells us to store a tiny children’s playground to play, said to be both delicious fun again. T