Karamay marketing crux of the analysis of.docVIP

 PAGE \* MERGEFORMAT 9 ‘Karamay’ marketing crux of the analysis of Not long ago, I attended the factory in Yichang, Hubei and Xinjiang Petroleum Bureau of Southern Petrochemical Corporation of petroleum products held in Kunming Fair-cum-order. Take the opportunity to visit my factory in Xi’an, Wuhan, Qianjiang, Jianghan, Guanghan, Kunming and other cities of users. Travel thousands of miles to make friends, tracks actions, thousands of images; the market situation, panoramic view. Now some of the thoughts out, only for self-dissection. l, to participate in our factory in Yichang order will be the official representatives of 150 non-invited on behalf of more than 30, a total of 140 users; to participate in the Southern Petrochemical Corporation, Xinjiang Petroleum Bureau, Kunming Light order will more than 6O representatives, a total of more than 4O home users. Users from my plant structure, the middle of blending plants are more direct users and large users to small, less land Qujiyishang oil. The Southern Petrochemical Company’s customers are mostly above the county-owned oil companies and the terminal point of sale. The structure from the user speaking, I think I plant a user is not quite rational: the backbone of the user little too much blending plants, terminals sales except Shanghai, Kunshan plant, most of the middle area of the production plant or distribution company. Such a structure is bound to lead to my plant feedstock hot, flat pins or poor sales of refined oil is not conducive to my factory adjustment of product structure is not conducive to the mobilization of production of scientific researchers and entrepreneurial spirit is not conducive to the improvement of economic efficiency. Long-term further, it will lead to production, research and short-term behavior, but only to short-term benefits, enterprise development will be a lack of stamina and strength. From the number of users speaking, I think my plant of ‘users’ number a few more. More t