King Pa 3-style take Wenzhou.docVIP

 PAGE \* MERGEFORMAT 13 ‘King Pa’ 3-style take Wenzhou Chinese condiment market can be called chaos cloud Fei Du. There are international giants Nestle, Unilever, Heinz and other delicious source. Domestic old brand Lee Kum Kee, Mrs. Le, WANG Shou-yi, Haitian, La Meizi so. Guangdong Galore’s Rimula seasoning is a high-end restaurant located in the professional seasoning used in cooking. In a Hangzhou dishes known for developed areas in Zhejiang had to lose ground, with the exception of Wenzhou is a block of ‘Highlands’. Strategizing of superior to inferior Wenzhou restaurant market, Nestle spices and ‘imperial system, a product Tanghuang’ position has been strengthened. The company’s decision-making after the competition in-depth analysis of brand-name products, and with their own detailed comparison of main products, results in the following several conclusions: first, competition, brand awareness is higher than King Pa. Competition, both for the hotel brands of professional products, but also through the commercial ultra-popular family-oriented products. Jin tyrants, but only for the hotel’s professional products, except in China, Guangzhou, Zhuhai, Shenzhen and a few supermarkets, the Jin tyrants shall not supply. Rimula disadvantage if the transformation of the right way, then becomes advantage: Zhizuo hotel market has become much more professional! However, this requires the help of a good communication platform and communication. Secondly, from the perspective of product quality, competitive products and Rimula brands are relatively level. Competing product is a powder, Rimula main product is super concentrated paste. ‘Ultra-condensed’ is-boxing and competing on a cost-effective in terms of goods in the advantage. Need to clear is this: Most of the hotel’s chefs have become accustomed to the use of competing products, because the chefs do not re-harmonic blending, easy to use: and the mash-boxing is super concentrated and need to be chefs themselves b