Kang Byrne is a mistake Kelon Brand Strategy.docVIP

 PAGE \* MERGEFORMAT 4 ‘Kang Byrne’ is a mistake Kelon Brand Strategy Kelon company recently launched its own brand of electrical products for the low-end health Byrne, but the specific business situation, this brand strategy, and there is no success, but also seemed somewhat redundant. Because an enterprise’s competitiveness is not how much you have the brand, but rather has a number of competitive products, the brand is only a means. Sedimentation from the market feedback, the current Department of Kelon Kelon, Warburg, Rong Sheng three brands no personality differences, there is no distinction between high-and low-end, if we say yes, insisted, is that the enterprises of their own the brand distinction, is absolutely not distinguish between market brands, although the Department of Kelon brand after many rounds of expert moderation, the overall core strategy of these brands not seen any fundamental change in the market had not left the imprint of the number of differentiated . To use low prices to hit the market Kelon can find their own original brands to lower prices in any one can, without the need to re-promote a new brand, and promote a new brand than to do a walk up the brand, and thus enterprise’s brand cluster development is the most useful, high-end pull is obvious, Kelon Kang Byrne targeting low-end to actually choose the direction of the downlink, which is the development of enterprises is beneficial to the short term, but long term, there is no benefit The. China’s home appliance market is not the brand too much, but very little real claim to the brand the brand. It later gained entry into the Chinese market from a number of multinational brands can be seen, the Chinese home appliance is actually a lack of high-end brands. Domestic appliance brands can be supported only element is to promote the surface of things, rather than enterprise resource endowments of the show. So, do companies really need to do a solid technology, making products, fro