Jinjiang phenomenon of hot-cold thinking behind the.docVIP

 PAGE \* MERGEFORMAT 10 ‘Jinjiang phenomenon of’ hot-cold thinking behind the Jinjiang is that people labeled as ‘phenomenon’ and focus of our attention from the five sets of CCTV has been dubbed the ‘Jinjiang channel’ began. The past decade, a number of shoes and apparel enterprises in Jinjiang ignited a ‘build brand campaign’ in the flames. What is intriguing is Jinjiang entrepreneurs seem to generally have a sharp market insight. They identified the domestic consumers blindly believe in the well-known characteristics, almost used the same marketing strategy: Give the entire set of product VI, Part Road sensational advertising language, find celebrities as spokespersons, and then accumulated over the years with strong capital, a lot of throwing money to the CCTV. Three-dimensional, and at the cost of the bombing, in a period of time, leading many to have been little-known private factories, a sudden become a well-known ‘brand-name enterprises’ sales volume has also been an immediate upgrade, and some even doubling year after year , became a leader in peers. Fresh success stories the more they push the ‘build brand campaign’ in ‘heated’, and some even cried out in alarm: In China, brand crash time has come! ? For a time, ‘CCTV ad star endorsement’ of the simple formula has becomeShoes and apparel peer receives congratulations of the ‘Arc de Triomphe’, open the door to the success of the ‘golden key’. As a result, more money went to the CCTV, celebrities and corporate planning. As more products in the CCTV Jinjiang have a considerable reputation, ‘Jinjiang channels’ thus resulting in Jinjiang, and will have to make everybody around the world renowned ‘phenomenon’. Jinjiang ‘made card’ hammer out ‘phenomenon’, the government’s face with the glory, companies did get a lot of money in short-term returns, CCTV, Star and others are all made into a small fortune on the surface appears to be happy, a harmony. However, if our in-depth behind those businesses, you