Spring Garden late win sales clever popular.docVIP

 PAGE \* MERGEFORMAT 6 ‘Spring Garden’ late win sales ‘clever’ popular Through accurate and effective sales promotion, from June 2004 to early 2006, Spring Garden, successfully absorbed 80% of the total, far exceeding the proposed scheme was selling speed, and Spring Gardens scheme be wound up when the time remaining for half a year away declared the arrival of late stage. Remaining availability mainly in multi-storey attic and location of the bad part of the Unit on a small high-rise, sales began to gradually increase the difficulty. 1) Market unfavorable factors A. In the spring garden project has been within 3 km of existing homes and will soon enter the market there are four residential projects, a large number of construction sites and the hype has attracted a considerable number of target customers holding cash at hand watching; B. Projects have been around the marketing plan, discounts and gifts, etc. everything, equivalent to preferential price of about 50-200 yuan per square meter in between; C. due to early customer needs and special circumstances caused by the promotion of mistakes led to the remaining 15% of the availability of the vast majority of poor location, or the Unit and the total amount of the overall unit cost is not high, the basic rendering backlogs; 2) Countermeasures Analysis Our past practice to operate the project are: the general availability later stages of digestion and 75% of the remaining sub-called liquidation, winding-up stage to Weifang digestion, a direct impact on the success of task completion time is at stake. Through market analysis and the remaining availability of the field visits, we conducted the following thought: A. The operation is actually late in the project re-positioning a process, need to re-delineation of target customers. However, poor availability, even if the delineation of the customers targeted promotion and offers meaning is not a big one. B. Through our observations with the visiting custome