Staples incident to consider the wisdom of Olympic Business Development.docVIP

 PAGE \* MERGEFORMAT 6 ‘Staples incident’ to consider the wisdom of Olympic Business Development 2008 Olympic Games approaching, the Olympic Games an increasingly prosperous economy. ‘Olympic games’ has become a lot of trades and professions ‘turning point’ in an important period, so a variety of formal, informal, hidden ‘ride’ the Olympic business opportunities in the competitive behavior has become increasingly diverse. Powerful enterprises at the door to come in, it does not come into the business in considering how clever play ‘edge ball’. Recently, the world’s stationery giant Staples with ‘office furniture suppliers’ participation in the Olympic Games as clever, it seems that also created a new strategy. As we all know, the modern Olympics is inseparable from the vigorous development of increasingly sophisticated business development mode. The Olympic success of business development model is a distinctive feature of the industry to ‘exclusive’ the participation of enterprises can have the exclusive resource advantages. This is both a barrier and the threshold at the same time reflect a fair and open. Staples participate in the Olympics, why would make the Olympics the sole supplier of stationery Beifa consternation? Why would make the stationery industry, a public outcry? The fundamental reason for this is people who seem in many industries, stationery industry ‘exclusive’ resource is no longer exclusively in the Olympics. Beifa have been proud of the Olympic Games rings, because of the involvement of Staples played a significant discount. The face of challenge, Staples is very ‘chic’ in response to: Tony found being unfairly can appeal ah. The head of BOCOG Marketing Department also indicated that BOCOG are all sponsors a rigorous definition, does not dispute. In fact, for such a position, we should not be the slightest doubt Olympic business development process, the more complete the screening process, but the key issue is whether the relevant market