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Sun in the south sink
PAGE \* MERGEFORMAT 9
‘Sun’ in the south sink
Market is one of several parties need to work closely with Taiwan’s drama, if there is no business in the background with the products, sales network, strong support for the implementation of other factors, advertising in the foreground is very difficult to speak optimistically about the play.
When the Sun’s marketing department Planning Commissioner, Mr. Wang holding a pile of information and our contacts, we were a little surprised. 1 Sun is one of the best console manufacturers in Taiwan, the main route to go outside the country, in the LCD (liquid crystal display) game consoles, has occupied a considerable share of the international market; 2 we simply did not expect, Sun in mainland China after exploratory investigation Afterwards, I was put on the market in the mainland has long been a selling rotten product - plug-in TV games, as the vanguard of a large-scale attack on the mainland market, and to the South China market (mainly in Guangzhou City ) as a product listed beachhead strike first attempt to form active in the consumer spending power is relatively high, and the Pearl River Delta in Guangdong打响第一炮 .
Sun Chen, general manager, heads is not high, dark complexion, is an eloquent and energetic people in Taiwan. The first coordination meeting was held, Mr. Chen with his unique amp;quot;Taiwan Mandarinamp;quot; to our group elaborated on again explore the domestic market, Sun’s strategic vision and passion to give us a verbal picture of the glorious vision. While we admire his courage and determination, but also appreciate his enthusiasm and drive, but some of the arguments raised against him a lot of queries, mainly concentrated in two points:
First, Sun’s sales network in southern China has not yet fully built fabric, the main retail outlets have not yet laid out goods, this time a large-scale advertising campaign, timing was proper?
2 plug-in card video game market in South China had sold rotten, n
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