World War II, Exploring the Causes of failure of product marketing and management.docVIP

 PAGE \* MERGEFORMAT 9 ‘World War II,’ Exploring the Causes of failure of product marketing and management A dominant product is that many enterprises have great headache. Many companies want to break through this by a product pluggin anti-risk ability of poor marketing situation, and therefore continue to rush the second listing of products, which is ‘war’ products, and sometimes there are ‘three wars, four war’ products, but Unfortunately, most businesses are returning empty-handed, World War II can not successfully master the basic products, in the end what are the reasons? In China, there are two new products per hour onto the market, with an average products per hour, there are at least two out of the market. Whether the scale of billions of small businesses or self-made workshops, new products to market business development is always a must. New Products pregnant with hope and the future, but the new products fail, the price is extremely heavy. According to the statistics: In China, the average probability of success of new products to market at 5% or less, generally the duration of the new product is about nine months, on average, a new products to market losses amounting to 15 million -5,000 million yuan. In the U.S., new product success rate was also about 40%, with an average loss of a single market for new products reached 80 million U.S. dollars. The whole ‘war’ product marketing and management there are five major reasons for failure were as follows: First, one of the reasons for failure - Path Dependence and Its Solution Path dependence is the main reason for the failure of World War II products. ‘Path dependence’ theory is economic theory, similar to the physics of the ‘inertia’, once to enter a path (whether it is ‘good’ or ‘bad’ is) likely to have such a path dependence. Set the direction of a path in the future development be self-reinforcing. People used to make choices determine their present and possible future options. The path would