Xinjiang tourism brand and Shuo Golden Sands is the concept of marketing.docVIP

 PAGE \* MERGEFORMAT 15 ‘Xinjiang tourism brand’ and Shuo ‘Golden Sands’ is the concept of marketing This was once a reed ridden, mud, swamps, lakes surrounded by sandbags, but after many years, here in Europe has become a white-circled over the beach, parasols, a beautiful composition of bright sunshine beach, people call it Xinjiang, Hawaii, and the Shuo ‘Golden Sands’. Wang from the Gobi Desert on a lake in western China’s ‘West Sea’, from the almost unknown reed marshes, to become a famous tourism brand in Xinjiang, and it took ten years, from scratch, from small to large, from the names not seen The spread renowned at home and abroad, in the marketing industry, and Shuo ‘Golden Beach’ tourism marketing plans are currently being built on the beach known as the ‘well-known brands in Xinjiang tourism’, has created a successful ‘concept of marketing’ case. Planning Origin: due to the strong desire of poverty ‘Golden Beach’, located in Bavaria Bo Christensen River, and Shuo County. Local people greet each other up and always ask: ‘Gansha gone? ‘Answer:’ Hai Zi went to the ‘local people call the’ West Haizi ‘, is’ Golden Sands’. ‘West Haizi’ where and Shuo County, in 1999, is an unknown small poverty-stricken counties in Xinjiang. More than 20 million square meters of land, more than 70,000 people, the people here came in Xinjiang Bottom of per capita income. One county to the dark one night, without lights, road bumps and hollows. How to make a poor county out of poverty? To the start of ‘Golden Sands’ internal marketing planning. Coincides with the county party secretary of Xinjiang autonomous region party committee held working sessions at the meeting, the regional party committee proposed to develop tourism resources of Xinjiang, and put forward to develop Bavaria Bo Lake, Altai Kanas Lake, ‘Hunan and Hubei provinces’ strategic thinking. The idea, as if a secret, poured into the county party secretary, and Shuo ears, and Shuo County promptly capture o