Procter amp;amp; Gamble led the self-help but also save the emporium.docVIP

 PAGE \* MERGEFORMAT 10 ‘Procter amp;amp; Gamble led the’ self-help but also save the emporium Backgrounder: July 8, 2008, Procter amp;amp; Gamble (Global) announced that its comprehensive product price increases. International crude oil prices (one-year period from 70 U.S. dollars / barrel, shot up to 140 U.S. dollars) had a ‘domino’ effect, the cost of daily chemical enterprises are facing difficulties. Procter amp;amp; Gamble Company announced that due to energy and raw materials prices, the company will begin in September to raise textiles, household cleaning products, hair care products, soap, shaving supplies, sanitation supplies and other products selling prices, or a minimum of 2%, maximum 16%. This is a Procter amp;amp; Gamble a year and a half years of the most significant price hikes. P amp;amp; G’s price increases to consumers around the world issued a declaration, a time to rise to domestic and foreign counterparts with the major media attention. Increase is seeking death, not raising their prices is to die. Over the past year, as international oil’s’ skyrocketing ‘oil derivatives as the main raw materials for detergent costs more than 100%, which seriously affected, including international giants Procter amp;amp; Gamble, including all the world’s daily chemical enterprises’ survival and development ‘-’ P amp;amp; G led ‘is the outcome of specific actions. International public opinion, if the fourth oil crisis broke out, China may become the biggest victims. Can be seen, the Chinese daily chemical industry will be an unprecedented blow and difficulties encountered. ‘Increase is seeking death, not raising their prices is to die’ This is all the daily chemical enterprises at home and abroad had, including the ‘Day of the godfather of’ Procter amp;amp; Gamble, including the dilemma of the proposition. Seeking death than to die, so Procter amp;amp; Gamble, the first to break the market leader in this impasse, often brings up the banner prices. Be