Project of in-store management.docVIP

 PAGE \* MERGEFORMAT 6 ‘Project of’ in-store management From a personal understanding of project management thinking is actually a decomposition of the target thought, bring a large project goals broken down into mission objectives, then the goals are broken down into activities, goals, and then 11 to complete the activities of small to reach each moving target, naturally, to achieve the project objectives; from a mathematical sense, this is a ‘pyramid’ of management thinking; And this ‘pyramid’ of management thinking how to apply to the actual sales management as well? Through market survey found that many problems were actually on the market can be achieved through this kind of management thinking to learn by analogy to manage, this author Take the milk powder sold in a single shop management industry as an example to illustrate. Many ancient and modern human research scientists, have raised the point that people have three bad sex: inertia, greed, sex, avoid regularity; sales industry executives as well. In the author’s actual market survey found that many of the company’s sales representative for a single shop management, and very able to find the ‘problem’ - shopping guide team instability, shopping guide is not high quality, single-store display location is poor, single-store customers and poor conditions and so on, but when it comes to the sales representative to find out cause of the problem, most sales representatives would be so answered: shopping guide team instability, shopping guide quality is not high because of the company’s shopping guide wage level is not high, and poor treatment, being unable to recruit good The shopping guide; single-store display location is poor, worse off situation because the company was given insufficient resources, not enough resources to purchase a good display location, without adequate resources to do the situation hospitality management; At first glance, these reasons appear very real, a sales representative’s