Present edge wine brand can dream of a round the market-oriented country.docVIP

 PAGE \* MERGEFORMAT 18 ‘Present edge’ wine brand can dream of a round the market-oriented country 2006 sales reached 7 million in Jiangsu present edge of wine, even though 90% of the performance came from the province of Jiangsu, but in a large number of drinkers in China, if the reference to ‘edge’ culture as a selling point of the liquor brand, then, whether seen have not seen drunk not everyone will have a considerable number of consumers to immediately blurted out: ‘present geo-wine’! In the homogenization of liquor brands fierce competition, able to clearly differentiate the brand positioning can be described as rare. In the name of culture, many as a pretext for conducting market selling banner Among all brands, the success of the brand and even fewer are able to blurt out was none other than alcoholic, JLF and the present edge of wine. The cultural differences between the three brands of background and marketing strategies also differ. Xiangjiugui in western Hunan (geo-cultural) specific to the mysterious culture background, with ‘ghost’ as a cultural declares, in marketing beginning was an unprecedented success, and now after several ups and downs, but reduced to a weak culture of ‘wine’ ; and JLF culture liquor, although the development of the most successful example of the brand may be, after all it is the Wuliangye the OEM brands, backed by Wuliangye this tree, the strong brand pull together with its integrated system to promote innovation and pragmatic brought success; while the edge of wine as a present and brands, how many people can say ‘she’ in origin? Only know that ‘present and affinity for’ a warm and familiar, but few people know the present geo-liquor brands in Jiangsu Province was actually the predecessor of the ‘wine village’ Lianshui Gao Zhen’s traditional local names Winery gaogou Winery. In 1996, due to various reasons gaogou winery in trouble, then re-determined and decisive decision-making out of the ‘present edge’ wine brand. Dece