Yellow and white war lack of technical content point.docVIP

 PAGE \* MERGEFORMAT 4 ‘Yellow and white war’ lack of technical content point Maotai and Wuliangye This ‘quarrelsome lovers’ this time in the health twist on the wine industry. Between the two liquor giants battle for the moment have not Xiaoting before, before they are Maotai Liquor an ‘ancestor’, one of Luzhou-flavor liquor’s ‘boss’, however, accompanied by a high-profile announcement to enter the fragrant Maotai type field, Wuliangye Maotai spared no effort to develop technology, the market began to overlap each other to concede defeat easily the mood began to expand. Now, faced Wuliangye ‘golden wine’ in the national market of hard-edged, she was unwilling Moutai after living on the fitters to launch a new sub-brand ‘Platinum Wine’, starting in August from a large-scale access to health wine market, and shouted out a ‘platinum wine is full of Maotai Group, China’s health-care wine market into a sign of’ slogan, then the unit before the Moutai Moutai is not wine, the ancient source of wine, wine cellar source of Taiwan, Mao and many other rural health wine wine brands are out ‘ test the water ‘from? Wuliangye moved to see a real lattice, the Moutai Biebu Zhu Liang Sheng cry out quickly. This is so that I suddenly remembered the Ge in the film ‘A World Without Thieves’ inside that part of the classic lines:’ I Zuifan you Ah gang robbed, and that there is no technical content. ‘Applied to the Maotai, Wuliangye in the field of health wine contest, but also a word - that there is no technical content. First, said the product was named ‘Platinum Wine’ and ‘golden wine’, well versed in wine to know you are competitors still do not understand that you are the brother brand, of course, this also can not be excluded ‘Platinum Wine’ intention to borrow in the ‘golden wine ‘has become a mature consumer environment and consumer awareness, but this seems a bit imitative named Ray who. From EMKT. from a marketing perspective, the new product name should match the ma