Yu Jia foreign crusades headlong into the terminal.docVIP

 PAGE \* MERGEFORMAT 5 ‘Yu Jia’ foreign crusades headlong into the terminal Background: A market is the company’s Class A market, a month into the market, whether in-house market, or among the competing products, are the largest, but the monthly sales in the region and the B type of market is comparable sales. When asked about the reason for A regional manager, always said that the company’s products sales policy No, efforts to support the weak, and so the market excuses. I am such a big investment in a month in the A market is not really work? How much input will be able to meet the A market demand? A regional market through the right to visit, sent to A Regional Manager eight words: ‘Yu Jia foreign crusades, plunging to a terminal’. A region in the post after I arrived on the market visits, and joint meetings, and found a problem: Promoters excuse for an excuse for the regional manager. Visits to the terminal stores found that the terminal layout of competing fairly standardized goods, posters, exhibition stands, singleand other publicity materials have been fully utilized, and to buy gifts promotional information are also communicated to the consumer to use POP. And I do not post the company than Promoters store layout is messy, posters have been covered by competing products, exhibition rack throw, counter placed inside the model of misplaced priorities. Promoters meeting asked the reason for poor sales and regional managers to answer the same reason. Product sales policy is not good, people went so far as to send the gift items are attractive, and I send our products unattractive gift (gift for the company uniform distribution, the short term can not be changed). This is the real reason? Subsequent goods actually carried out unannounced visits to promoters and found that actually the gift of their own goods is not very happy, there is also the envy of my company gifts heart. A sales staff to change the hearts of the market, we must make changes to th