Qin Qingyuan Fruit Plant Road back to life.docVIP

 PAGE \* MERGEFORMAT 8 ‘Qin Qingyuan’ Fruit Plant Road back to life ‘Qin Qingyuan’ is a medium-sized fruit factory in Shaanxi, the main products of Hawthorn preserved fruit processing, Guodan Pi, the main sugar hawthorn; the main profit sources are: self-production and sales, and for other merchants on behalf of the process in two ways; annual profit of about 1.5 million RMB. In mid-2003, ‘Qin Qingyuan’ Xue, general manager came to the author’s office, straight to the point of giving up their business in the face of challenges and confusion. I summarized the information obtained by the following points: 1, the lower the quality of employees, mostly in rural areas around recruitment, equipment, but customs, product rough. Quality control is strict, there is no quality problems, but in a recent inspection of the relevant departments were defined as facilities are not compliance, enterprises are facing rectification. 2, due to the above reasons, the original production commissioned by merchants to suspend the trust agreement, the enterprise has 1 / 3 of products facing the backlog of such cases, the officers showed a surplus. 3, the original self-production and marketing of the products are mainly for the supermarkets and wholesale sales channels, while the supermarket slotting allowance, shelves fees, promotional discount fees, publicity and promotion fees, the numerous expenses, so that the original negative profit margins thin . 4, too many similar products, the price more in one plane, but as the first 3:00, ‘Qin Qingyuan’ forced upward uplift price, high-priced products led to poor sales, once again the backlog. 5, ready to re-recruitment of skilled workers, purchase of advanced equipment to improve product quality, but the plight of the product can lead to a money back can not recruit; rather than recruitment of highly skilled workers, purchase of advanced equipment, product quality and not to enhance capital return is still difficult. On the surfac