Yi-Fu Snow replenishment facial cleanser Listing Promotion Case Analysis.docVIP

 PAGE \* MERGEFORMAT 11 ‘Yi-Fu Snow’ replenishment facial cleanser Listing Promotion Case Analysis At 10:30 on September 12, 2003, Nanjing Yi-ting of the cosmetics company boss Mr. Zhang Yi accompanied by the Northwest Area Marketing CEOs Fan Maek name into the company’s top brand marketing plan in hand a ‘Sales and Marketing’ (channel version), open asked: I am here to see your results, I would like to hear you right ‘replenishment’ products to market strategy to promote the spread! After some thought the collision, Zhang Yi-Fu snow total to leave a replenishment of the soft facial cleanser text, while the replenishment sent two blue Jingjing facial cleanser, then wait for our reply ... ... Lost the upper hand, Yat Fu Xue Qi step down Now can be judged, when the Yi Fu Snow replenishment products to market has been down chess step, similar products Ding timely replenishment ace - the water has been OTC whitening, and the ‘replenishment in order to really whitening’ of the advertising slogan is out there in Xi’an as well as the Northwest reported the largest commercial media ‘China Daily’ and television advertising, has aroused great concern to women, stimulating the full range of product sales, market share further expanded. At this point, Yi Fu snow OTC products that have not yet. In China’s cosmetics area, Yat Fu snow is initiated ‘replenishment’ of concepts and replenishment technology, the most mature business, so we lost the upper hand to determine the snow-Yi Fu is not a technical thing. So how to solve the replenishment facial cleanser Yat Fu Snow consumer cognitive problems and regain the initiative and time to market view; how to pull through the dissemination of the market, thus promoting the rapid eating cargo agents; how to get to experience the true beauty of women Yat Fu Snow replenishment The new fashion has become a key marketing issues. Ding Yi s ‘water whitening’, Yi Fu Xue-selling ‘what’? From the communication perspective, the innovat