Pulse of the internal communication.docVIP

 PAGE \* MERGEFORMAT 5 ‘Pulse’ of the internal communication When consumers drink mentioned features, the first-mentioned seven brands certainly ripple. Through Pepsi-Cola’s lead, blue as younger consumers like the color. Is only seen in the media abroad, drink only wide mouth bottles, triggering the curiosity of consumers. Coke popular for too long and rigid enough juice drinks, tea drinks are not thirst-quenching. Refreshing taste with a different taste, makes a new choice. The pulse of a cyclone blowing in 2003 functional drinks brand, a Robust proud brand. Its success has gathered a number of factors. New listing from the original in terms of the practice should be going through a period of slow growth, however, the fire pulse is very fast. In many places, other competitive products to market, the pulse has looked deeply into the minds of consumers. It is puzzling: the same was to use Robust sales of the original network, why the speed fluctuation Distribution cool faster than cold? For this the first domestic distributor to introduce a functional beverage acceptance surprisingly good, and no apparent resistance? Robust marketing department co-organized with the Swiss X advertising to promote ‘pulse’ and ‘cold cool’. Although the two groups, respectively, but that is the same company, why is there such a big difference? The secret is that the pulse of the use of IMC integrated marketing communication among the ‘internal communication’. Robust high-level may be very focused on the pulse, perhaps the Swiss X clever advertising strategies, overall planning in building a pulse ‘pulse of the internal communication’ project has been planned at the same time. Advertiser and agency’s internal communication In preparation for planned, Rui X ad urged to try the taste of the pulse. However, the Robust headquarters in Guangzhou, is also responsible for the work of Swiss Robust X (Guangzhou) Branch, the first pulse of the bottling plant was produced in Wuhan, Guan