Yi Team marketing joke.docVIP

 PAGE \* MERGEFORMAT 5 ‘Yi Team’ marketing joke I ‘Yi Team’ understanding of marketing a joke, not from the United States understand the Yi ‘big’ agent fees start at the root, but rather start from Yi Jianlian. Not long ago, Yi Jianlian NBA regular season debut after, through his agent, I told his home in Milwaukee, allocated to the telephone interview. Interview process, I am very curious to ask a question now appears stereotyped: ‘Yao Ming, in his first NBA regular season get 0 points, when he described the NBA was a war, and now you have to describe the intuitive feel for the NBA will be what expression? ‘Yi Jianlian could not think of a sudden,’ should also like the war ‘, who was born in the Chinese Basketball Association registered in the year of 1988 has made such a big boy I am funny answer. Maybe not as good as Yao Ming, Yi Jianlian good to cope with the media, but Yao Ming and Yi Jianlian in the end who is more the topic of commercial value, from the Yi Jianlian’s U.S. broker Fagan surfaced, and was the first Milwaukee Bucks general manager Harris 6 overall pick, the controversy began. At first, ‘Yi Team’ want Yi to go to more cities in the Chinese team, which allow the management of very angry Bucks - In Milwaukee, from the boss to the players and even the media, that they had been the possession of Yi Jian associated strong desire, but ‘easy to the team’ have continued to disrupt. ‘We have to find a team suitable for Yi Jianlian, which is the basis of the problem. ‘This is the sports media in the widely circulated’ Yi Team ‘to Yi Jianlian selection criteria for the team. For the ‘Easy Team’ standards, NBA Marketing Principal Consultant Rivas, a resolute fight back: ‘College Teachers criteria, and you put into the Yi Jianlian, a stupid situation ... ... allowed him to enter the union before destroyed its own image, ‘Yi Team’ of behavior is all the NBA teams to send a signal: first, to meet the requirements of Yi Jianlian, or else no chance. ‘Yi J