Predatory marketing should cease!.doc

 PAGE \* MERGEFORMAT 5 ‘Predatory marketing’ should cease! About 10 months ago, the market appeared a new kind of comes with the food we eat - dry nurse film. Product-market, that is sought after by the majority of consumers. Many enterprises have launched production of this milk tablets, the domestic dairy industry claims that a well-known films this year, sales of milk to reach 5 million. However, the entry in May after the chip sales in many parts of milk and a large number of landslides, dealers no longer wish to purchase, while consumer demand for this product also gradually decline. To enter in June the famous dairy milk chip sales a few months before a single month sales of less than 1 / 3, and there are the industry was asking me how this is going on? I laugh A: This is what makes sense. Then asked me, I have Road: This is the fault of predatory marketing. What is predatory marketing it? As the name suggests, is a predatory marketing, business or industry in the use of a number of urgent business marketing strategy in recent utilitarian to create new product concepts, use of frenzied publicity, promotional warfare surprisingly marketing mix to advance the trust of consumers, investing in the future market capacity, eventually leading to rapid industry recession, until the company killed. As the history of Chinese enterprises for relatively short periods, leading Chinese enterprises generally impetuous psychology, reflected in the marketing strategy is predatory to overdraft customers and consumers of resources, non-rational for relentless sales pitches, exaggerated manner the concept of packaging. Predatory marketing, mainly in health care products and consumer packaged goods industry. Predatory marketing have the following main characteristics and hazards of several manifestations: First, from the actual market to engage in ‘great leap forward’ style of marketing, corporate sales growth occurred in an attempt to create a shortage of sales. China’s mar