, The high-end water into the Spring hegemony of.docVIP

 PAGE \* MERGEFORMAT 9 , The high-end water into the Spring hegemony of 2014 is the high-water surging into the market starting year, we suddenly from Beverage FMCG populations were found in the high-end of the blue ocean water, its rapid market size has far exceeded the year’s herbal tea category, even then the author month to 3, the high-end water brand new interview invitation, most of the water is the original low-end manufacturers, such companies are involved in this psychological speculation with Fuzion, predictable 2015 will have more brands will enter the market, the formation of the national market crowded layout, part of the pattern to seize key areas in this respect, the high water ‘Spring hegemony’ of the manufacturers, I have the following three suggestions: A clear understanding of yourself, you in the end what is the water? Which determines you sell it, how to sell. Divided into two levels of view, from the level of consumption and consumer acceptance of the price point of view, 3-4 yuan belongs to the end of water, bottled water market structure will change, farmer recent battle with rival ice water sources and springs 14 years soft, hard and invested heavily in product placement in the media, are the farmers realized that in the end the water has threatened its formation counter and self-improvement. stage mid-water is still hard to form a low-end water three dominant ‘Warring States’ pattern, many of the areas of domestic water vendors in the end there is still some room for development than .5 yuan high-end water market is still Early in the cultivation, the biggest obstacle is the behavior of the active buying lower proportion, at a higher price sensitivity of modern and traditional channels are still the main source of sales, and in the cinema, gym, hotel price sensitivity is not high special channels, consumer those due to environmental changes and special needs to produce psychological or drink purchase. entire channel distribution bri