Quiet dog downtown market.docVIP

 PAGE \* MERGEFORMAT 10 ‘Quiet dog’ downtown market The late fifties, early sixties, the U.S. wolverine has successfully carried out their products, promotions, a time, the United States, sidewalks have become exceptionally soft and the ... ... In the U.S., filed wolverine Global Holdings, Inc., is almost a household name. It produces a ‘quiet dog’ brand skin slippers, great reputation. The company had earlier produced mapiri work shoes. Late thirties, due to the gradual reduction of the horses, skin rich sources, the company is decided to pigskin instead of mapi. And found that the system did work with the pigskin shoes, weight too light, so he decided to restructuring slippers. Companies that processed pig skin stain, gloss appearance, made of slippers, with light, comfort and breathability, etc., a great potential market. In 1957, the company produced the first batch of men’s skin slippers come out, and new products, only 3 million pairs, only one style, but with a ll kinds of different colors, from retailers to promote the rural and small town . In 1958, in order to open sales, the company hired an advertising changed. Advertisers grasp the first thing is that the market test: the 100 pairs of slippers given to 100 customers free of charge, after eight weeks later tried to inform customers that the company wants to recover the shoes, the customer would like to stay is also OK, but you must pay the paragraph 5 dollars. A result, the vast majority of customers willing to leave their shoes left behind. Of course, the company finally did not really want them to pay. The company’s achievement is that it has exactly know, customers are welcome to pig skin slippers, and are willing to pay 5 U.S. dollars price. Greatly encouraged by the results of tests advertising business, he decided to proceed with the second step work, to play an attractive pig leather grades. To play a good grade, they carried out some investigation: in Los Angeles and Chicago visited t