Zero cost to create brand.docVIP

 PAGE \* MERGEFORMAT 14 ‘Zero’ cost to create brand Referred to zero-cost to create brand, it will certainly meet a lot of people questioned, there will be a lot of people objected that in the ‘showbiz’. The source of these voices are mainly due to the understanding of business-to-brand the errors of their thinking has been formed is the need for generous brand, brand building must put a lot of advertising costs and so on. It is these misconceptions on the creation of the brand, which will affect businesses to create branded ultra-low-cost process. In fact, I mentioned here the ‘zero cost’ create a brand, is not to teach companies how to save marketing costs, but rather to teach companies how to market the original cost of the inputs to maximize contributions for the creation of the brand. I want a story to illustrate this problem. Taizong years, in the Chang’an city of a mill, there is a horse and a donkey is better. One day, Ma Tang Xuan Zang has been selected, the Western Paradise learn go. 17 years later, Ma triumphant return, come back to see donkeys. To meet old friends, naturally attracts more than words. Talking about the risks along the way and half a lifetime experience, donkeys are very envious of, surprised to say: ‘fantastic, such a long way, but I never dreamed of. ‘Ma said:’ In fact, we go the distance in a similar vein I would like to move forward when the Western Regions, and you step did not stop. But the difference is, I have a distant and clear goals, while you have been blinded, has been around a millstone round and round. ‘From the story can be seen donkeys and horses, paid almost the same strength, but the final result was very different, this is actually a lot of companies and the current situation is met, the cost of the same marketing costs, some enterprises have created out of strong brand, and some corporate brand remained the same. For those who put very little marketing, especially SMEs, have been on the lack of marketing investme