Recall impact on Chinas auto industry.docVIP

 PAGE \* MERGEFORMAT 7 ‘Recall’ impact on China’s auto industry August 16, Ford Motor (China) Co., Ltd. issued a statement, the Japanese Bridgestone / Firestone tires (Bridgestone / Firestone) For security reasons, recalled 6.5 million Firestone North American Tire to use ( Firestone), as some have been as part of the tires of vehicles imported from North America into China, and Bridgestone / Firestone tire company decided to recall in China, Ford Motor Company will assist in the completion of the tire recall. Chinese firm to help recall, according to Ford of Ford Motor (China) Co., Ltd., this is the first time since the establishment of the company involved in the recall work, recalled vehicles is estimated at 1000 the following, the main vehicle for the Explorers (Explorer), this Most models of public security, armed police systems. Ford’s staff pointed out that the recalled tires P235/75R15RadialATX and P235/75R75WildernessATDOTcodeVDHL running hot climate regions, will occur during tire peel and burst, leading to serious accidents. However, Ford in China, has not received reports of incidents in this regard, Ford in China, this action is in response to last Thursday in North America, Ford began to tire recycling to assist. Firestone disaster in North America, the recovery of 6.5 million tires used on Ford vehicles accounted for 60% -70%, Ford’s sales in North America, explorers first multi-purpose vehicle sales gains. Expert analysis, Ford’s potential losses to reach 75 million to 100 million U.S. dollars, it’s not even counting the future, to rebuild customer confidence in the payment of costs. After Ford made a decision in the future the company will purchase different tires, avoiding dependence on a large tire supplier. Although Ford claims that the problem Firestone tires and Ford’s tire technology requirements as well as explorers related to the design, but Ford and Firestone is one in this incident get involved in hundreds of cases of lawsuits,