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Hunter and breeder demonstrate their individual
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‘Hunter’ and ‘breeder’ demonstrate their individual
‘Hunter’ and ‘breeder’: Comparison of
Hunter (Hunter) and the breeder (Breeder), two types of enterprise marketing staff, also means that two kinds of marketing style, or two types of sales practices.
The so-called ‘hunter-style salesmen’, usually refers to a strong sense of innovation and the courage to try new things, be able to maintain a vigorous energy, and willing to assume greater risk. Such sales personnel tend to have strong self-confidence, willing to accept the challenge of work, and has a strong desire to conquer. They are not easily overwhelmed by difficulties, especially in the development of new markets and win new customers has unique advantages. But such sales are usually a certain lack of patience again on the already developed market, or easy to get customers, lack of sustained interest. Thus, a saying goes, that is, they are suited to ‘conquer’, but not suitable for ‘take the world’.
The so-called ‘breeder-style salesmen’, relatively speaking, often innovative, risk-taking is more a lack of awareness, not suitable for engaging in stimulating strong or difficult work, but personality is more sincere, discreet, be good with customers to establish long-term of cooperation. Such sales personnel more patient towards work, focusing on friendship, and relatively easy to win customer’s trust. Thus, such sales personnel are often developed in the enterprise market, as more able to maintain and consolidate the enterprise market outcomes have been achieved.
‘Hunter’ and ‘breeder’: management arrangements
In view of Hunter and marketing staff Breeder two styles are quite different, in order to be able to do their talents to their sales management departments should be a reasonable allocation and use. If these two types of sales personnel to work in sales to achieve a better co-ordination, you will no doubt boost sales work.
The most common management arrangements exist in
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