Hung Mao Liquor came back the odds geometry-.docVIP

 PAGE \* MERGEFORMAT 15 ‘Hung Mao Liquor’ came back the odds geometry? 1, health Wine Market Review Into the twenty-first century, the Chinese health-care wine market continued to show a high pace all the way forward, the market capacity to an unprecedented 30% annually, not only the health of some old wines sell very well, while many other sectors of traditional liquor brands and brand capital also have put one’s foot health wine market, trying to Stock Watch glass. However, if the rice wine health wine, as in the busy behind the lonely really do not known ups and downs in the overall liquor market share remains small occupied in 2003, Chinese health-care wine sales in the first three years of the brand and the JLF less than the sum of single-product-year sales. 1) Natural development phase Chinese medicine is mainly used for the preparation of back pains, bruises, physical illness such as cold wet medicinal wine, mostly the elderly to use. There are high-profile tiger bone wine, velvet wine, ginseng wine, snake wine, but also the use of ginseng, snake, deer antler and other traditional tonic medicine only come up with the Liquor, in the middle of middle-aged consumers have a high customer base. 2) The operational phase of drug Representative products are ‘hung Mao Liquor’ and so on, in the early nineties started his business by the marketing people to send the sea Mongolia Trader reached the market in order to drug’s efficacy as a selling point, focusing on effects for the market, taking large advertisements manner the national market, the early consumers in a market economy is not yet mature, market regulation under the imperfect good time, hung all the way Mao Liquor and sing, at peak periods of up to more than 100 million annual sales, but sales of light-weight and Mongolia to send marketing brand, the promise to deliver light , over-exaggerate the efficacy of looting the market, less than a few years, Hong Mao tincture to suffer a crisis of confiden